IWI Design recognizes that text messaging services are actually just in the infant stages of development as far as the full potential for marketing activity is concerned. Currently there are a large number of corporations such as Star bucks, McDonald's, Coca Cola, Nokia, Google, and Microsoft as well as government organizations involved in developing and implementing text message advertising as well as bar code technology that can be text messaged to a mobile phone to provide a wide range of services to users. Examples of bar code uses include sports, theatre, and special event ticketing, coupons and retail sales advertisements, airline, rail and bus ticketing and much more. Other short messages can announce retail sales such as a a short text message that might announce something like "50% off a breakfast meal at McDonald's this morning".
SMS and MMS offer unique and innovative marketing opportunities that have yet to be fully realised by many businesses. While the full extent of the potential possibilities is still being investigated by many and are currently being implemented by a few forward thinking businesses, our technological experience strongly suggests that those who will benefit most are those that are prepared when these systems become fully mature.
IWI Design is already involved in utilising the benefits of MMS for clients who have e-commerce sites. Our leading-edge system delivers a MMS message that confirms bookings, provides directions and is used instead of paper documents to verify a purchase. We are involved now so we will be prepared for the inevitable increase in demand in the near future. Your involvement in these early stages will ensure you are positioned to take advantage of this evolution in providing exceptional customer service.
Presently, there are a host of benefits that can be achieved with simple SMS advertising to potential customers. Data indicates that text messages have a higher percentage of respondents than email advertising and mobile phone contact numbers can be integrated into a business database which will enable "flash messages" to alert multiple mobile phone users to a variety of special sales events or discount opportunities available at a retail outlet or via the Internet. MMS usage is expected to increase rapidly over the next several years.
Can you visualize a use for this medium in promoting your business or organization? Contact us and we can provide the full details on how to benefit now and into the future.
